Pro-One Nation Facebook groups appear to be run by foreign ‘meme factories’ that monetise…

In June 2026, investigations revealed that many of the largest pro-One Nation Facebook groups are managed by overseas digital creators rather than genuine party supporters. These groups, which reach hundreds of thousands of members, are utilized as engagement farms to monetize political content through platform-specific creator programs.

What happened

Digital media researchers found that these groups are heavily populated by content designed to trigger outrage or poll bait, often focusing on polarizing topics such as Islamophobia. A significant portion of the imagery shared across these groups is AI-generated, including depictions of women in niqabs paired with provocative political questions. Administrators, some based in Indonesia and India, use these groups to harvest engagement from a real Australian audience, frequently showing screenshots of their earnings or analytics to demonstrate their reach.

Beyond simple content farming, the operation involves sophisticated impersonation. One prominent group administrator falsely claimed to be federal MP David Farley, using photos stolen from campaign materials to promote cryptocurrency investment schemes alongside AI-generated support for Pauline Hanson. Experts note that these meme factories are often divorced from local political ideology, treating political antagonism as a lucrative commodity to drive clicks and grow subscriber bases. While platforms like Meta have begun removing specific violating accounts following inquiries, the incident highlights how coordinated foreign-run networks exploit domestic political discourse for financial gain.