Vogue US deepfake (Aug 2025)

Vogue US ran a Guess ad in its August 2025 issue featuring AI-generated visuals of a blonde model. This sparked backlash from readers and creative professionals who saw it as a threat to the industry. The ad was created by Seraphinne Vallora, and while Vogue included a footnote confirming the AI generation, critics argued it contradicted the magazine's artistic foundation and raised concerns about the replacement of human creatives with AI.