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Guess and Vogue Magazine deepfake (Aug 2025)

Guess advertisements in the August 2025 issue of American Vogue are generating controversy due to the use of AI-generated models named Vivienne and Anastasia. The models were created by Seraphinne Vallora, an AI…

Incident date
Aug 2025
Target
Guess and Vogue Magazine
Updated May 6, 2026 · 1 min read

Guess advertisements in the August 2025 issue of American Vogue are generating controversy due to the use of AI-generated models named Vivienne and Anastasia. The models were created by Seraphinne Vallora, an AI marketing agency. The companies are facing criticism for using fake women and potentially impacting real models' jobs, as well as perpetuating unrealistic beauty standards.

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