Deepfake case study · Multi-modal
Sir Jim Mann and Dana Brems deepfake (Jan 2025)
Two separate deepfake attacks targeted healthcare professionals. Sir Jim Mann, a New Zealand endocrinologist, was the victim of a deepfake video promoting hemp gummies as a diabetes treatment. Los Angeles podiatrist…
- Incident date
- Jan 2025
- Target
- Sir Jim Mann and Dana Brems
Updated May 6, 2026 · 1 min read
Two separate deepfake attacks targeted healthcare professionals. Sir Jim Mann, a New Zealand endocrinologist, was the victim of a deepfake video promoting hemp gummies as a diabetes treatment. Los Angeles podiatrist Dana Brems was targeted by a deepfake advertisement using AI to clone her voice, promoting an ear-cleaning device.