White House posts AI generated Persona 5 content to spread their message - GoNintendo
The White House official X account posted an AI-generated video featuring unlicensed Persona 5 Royal assets without authorization from SEGA ATLUS
- Incident date
- Jun 2026
- Target
- SEGA ATLUS
The current U.S. administration has faced scrutiny after an official post on X featured AI-generated content incorporating unlicensed intellectual property from the popular JRPG series, Persona 5. The incident highlights the growing tension between government social media outreach and the unauthorized use of copyrighted digital assets.
What happened
On June 15, 2026, the official White House account shared a video clip intended to convey a "mission accomplished" message. The production utilized a combination of unlicensed footage and AI-generated segments featuring anime-style visuals. Specifically, the video included clear references to Persona 5 Royal, utilizing art assets that were processed through AI generative programs.
SEGA ATLUS, the rights holder for the Persona series, was not involved in the creation of the post. The unauthorized use of their intellectual property has drawn public attention, as the content was passed through generative tools without the company's permission. As of the report, SEGA ATLUS has not issued an official comment regarding the unauthorized inclusion of their assets in the administration's social media campaign.