Preity Zinta Moves Bombay HC Against AI Deepfakes - Deccan Chronicle

Actor Preity Zinta has initiated legal proceedings in the Bombay High Court, requesting the removal of AI-generated deepfake images and morphed content that utilize her likeness across various social media and online platforms. Beyond the immediate takedown, Zinta has sought an injunction to prohibit these entities from posting such unauthorized material in the future.

What happened

The legal suit filed by Zinta highlights a range of synthetic media, including videos, images, and chatbot-style interactions that depict her through AI-generated deepfakes and morphed visuals. During a hearing on Friday, a single bench led by Justice Madhav Jamdar reviewed the submissions regarding the offending material. The court has directed the involved parties, including the online platforms, to establish a functional mechanism for the removal of the deepfake content. The matter is currently scheduled for further judicial review on July 6. The case underscores the growing prevalence of synthetic media, where artificial intelligence is employed to convincingly replace or alter an individual's likeness or voice without consent.