Preity Zinta gets Bombay High Court nod to pursue legal action against alleged deepfake videos…

In June 2026, the Bombay High Court granted actress Preity Zinta the legal standing to initiate a civil suit against Google LLC, Meta, and various other entities. The actress is seeking action against the unauthorized creation and dissemination of AI-generated content that she alleges has harmed her reputation and violated her personality rights.

What happened

Preity Zinta alleged that multiple defendants, including social media platforms and various websites, were involved in the creation and circulation of AI-generated deepfake videos, manipulated images, chatbot personas, and memes. According to her claims, these digital materials utilized her likeness and public persona without her consent. Zinta argued that these actions constitute a violation of her personality rights, moral rights under the Copyright Act of 1957, and have caused significant tarnishment to her goodwill and reputation.

During the proceedings, Zinta asserted that although the infringing content is accessible globally, the primary impact is felt in India, where she lives and conducts business. Justice Ahuja accepted these arguments, noting that the actress's reputation is inherently connected to the jurisdiction of the Bombay High Court. The court's decision grants Zinta leave to file a substantive civil suit on the original side of the High Court. This legal move aims to secure various forms of relief, including injunctions against the alleged deepfake content. As concerns regarding the unauthorized use of celebrity identities via artificial intelligence continue to rise globally, this case is expected to influence the ongoing legal discourse surrounding personality rights, digital identity, and copyright infringement in the AI era.