Preity Zinta moves HC against deepfakes, AI-generated content - Awaz The Voice

Actor Preity Zinta has initiated legal action in the Bombay High Court to address the proliferation of unauthorized AI-generated deepfakes and morphed content featuring her likeness across various social media and online platforms. The legal filing seeks both the immediate deletion of existing synthetic media and a permanent injunction against the future posting of such material.

What happened

The lawsuit, brought before a single bench presided over by Justice Madhav Jamdar, highlights the increasing threat posed by synthetic media. Zinta’s petition specifically identifies a range of offending content, including videos, static images, and chatbot-style interactions that utilize artificial intelligence to misappropriate her identity. During the initial hearing on Friday, Justice Jamdar requested that the involved parties, including the digital platforms hosting the content, collaborate to establish a functional mechanism for the systematic takedown of the deepfakes. The court has scheduled the matter for a follow-up hearing on July 6 to review progress on these removal efforts. This legal challenge underscores the growing legal burden on public figures to combat the misuse of AI technology, which is defined by the capacity to convincingly replace or alter an individual's likeness or voice.