Advertisers deepfake (Aug 2025)

DoubleVerify's DEEP DIVES report exposes AI-generated recipe websites using fake imagery and authors to mislead consumers and capture advertising revenue. Sites like InsanelyGoodRecipes.com and Quick Recipes heavily rely on AI-generated content, including text and food images, with minimal human effort. AI-generated author profiles were also identified. MarketGrow pivoted from a stock market news site to a recipe site to generate evergreen content for advertising. The report highlights consumer skepticism towards AI-generated content and brand safety concerns for advertisers.