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Deepfake case study · Audio

Gayanne Potter deepfake (May 2025)

Gayanne Potter, a voiceover artist, is in a dispute with ScotRail and ReadSpeaker after an AI version of her voice, named "Iona," was implemented on Scotland's nationalized train network without her explicit consent.…

Incident date
May 2025
Target
Gayanne Potter
Updated May 6, 2026 · 1 min read

Gayanne Potter, a voiceover artist, is in a dispute with ScotRail and ReadSpeaker after an AI version of her voice, named "Iona," was implemented on Scotland's nationalized train network without her explicit consent. Potter alleges that ReadSpeaker used recordings from a previous job to create the AI voice, violating her rights and potentially infringing on her data protection. She feels exploited and claims the AI clone is demeaning to her career. ScotRail has rejected her concerns and has no plans to remove the AI voice system. This has led to a legal dispute, with Union Equity supporting Potter's case.

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