Detect Deepfakesby Resemble AI
Deepfake case study · Multi-modal

Was sent photos from a Graphic tshirt Designer claiming their products are not ai generated

Fashion designer Cassey Ho reports her photos and videos are being stolen and manipulated with AI for commercial use, alongside persistent intellectual property theft.

Incident date
Sep 2025
Target
Cassey Ho
Updated Jun 14, 2026 · 1 min read

Fashion designer Cassey Ho, founder of Blogilates and Popflex, is facing a dual challenge from fast fashion retailers: the unauthorized replication of her original apparel designs and the manipulation of her personal images via artificial intelligence. Ho, who documents the lengthy development process of her products, has observed that her creative work is frequently copied by retailers and sold at significantly lower price points.

What happened

Beyond the ongoing issue of design theft, Ho has identified instances where her own photos and videos have been stolen and altered. She reports that her likeness has been manipulated and changed to create unauthorized commercials, likely utilizing AI technology. This trend of content theft has expanded into the digital space, where her personal brand assets are being repurposed without consent. While Amazon, a platform where Ho has encountered such listings, stated it prohibits manipulated content and has taken action through its Brand Registry tools, the broader issue of intellectual property and identity integrity remains a significant concern for independent designers. Ho has documented these findings on her social media platforms and YouTube, highlighting the growing intersection of fast fashion, design patent infringement, and AI-driven image manipulation.

Sources