This Is the AI You Should Be Angry About

Content creator and I'm a Celebrity... Get Me Out of Here! winner Morgan Burtwhistle, known as Angry Ginge, has spoken out about the dangers of generative AI after being targeted by a deepfake campaign. Following his experience, he is now advocating for stricter social media age restrictions and improved digital literacy for children.

What happened

In November 2025, ahead of his appearance on the reality show I'm a Celebrity... Get Me Out of Here!, deepfake content featuring Angry Ginge began to circulate online. The AI-generated imagery depicted the content creator at an airport with a woman, falsely suggesting he was in a relationship. The fabricated images were convincing enough that the press considered reporting on the situation as fact.

Angry Ginge noted that the incident highlighted a significant vulnerability, as even adults were initially misled by the synthetic content. He expressed concern that if adults struggle to distinguish deepfakes from reality, younger audiences are at an even greater risk. Beyond the fake relationship imagery, the influencer has also encountered incidents where his likeness and voice were misappropriated in fake videos designed to promote external services or products.

In response to these developments, Angry Ginge has partnered with Internet Matters and Tesco Mobile for a charity campaign aimed at helping primary school children identify misinformation and AI-generated content. He emphasized that while AI technology can be positive when used correctly, the increasing realism of deepfakes makes it difficult for users to discern the truth. He has called for creators to take greater responsibility for the information they share, noting that many children now prioritize information from influencers over traditional news outlets. Furthermore, he suggested that social media platforms require "tweaking" to protect minors, specifically advocating for age restrictions on platforms like TikTok and X.