Deepfake case study · Video
WME clients (actors, artists) deepfake (Oct 2025)
WME opted clients out of OpenAI’s Sora AI video tool, which can insert people into AI-generated environments, because of Hollywood anxiety over AI tools that could disrupt jobs and use talent likenesses without…
- Incident date
- Oct 2025
- Target
- WME clients (actors, artists)
Updated May 6, 2026 · 1 min read
WME opted clients out of OpenAI’s Sora AI video tool, which can insert people into AI-generated environments, because of Hollywood anxiety over AI tools that could disrupt jobs and use talent likenesses without proper authorization.