Will Smith deepfake (Aug 2025)

Will Smith posted a video on Instagram that appears to contain AI-generated people in the crowd. It is believed that about 40% of the video is generated, with real clips interspersed with fake crowd shots. The AI-generated portions are identifiable by unnatural movements and a 'mushy' quality, suggesting the clips were trimmed to avoid obvious artifacts. The goal was likely to pad out the video's runtime to fit Instagram's preferred length.