How deepfakes are rewriting the rules of the modern workplace - cio.com
Deepfakes are no longer just a public scam concern but a growing business security issue, with 62% of organizations experiencing deepfake-enabled social engineering.
- Incident date
- May 2026
- Target
- Sundararaman Ramamurthy
The rise of deepfakes is changing how businesses operate, as synthetic media infiltrates routine processes. What was once a problem of public scams is now a business security issue, with digital channels making impersonation easier.
What happened
One incident involved the Bombay Stock Exchange chief executive, Sundararaman Ramamurthy, being impersonated in a deepfake video. The video gave false stock advice to investors, exploiting public trust in a recognized business leader. This shows how synthetic media can be used to manipulate decisions. The technology behind these attacks is becoming more accessible, requiring less expertise and investment. Defenses are also advancing, but the core issue is that deepfakes fit into existing ways of working, making them effective. The challenge lies in reducing opportunities for trust to be exploited.