Deepfake case study · Multi-modal
Simone Simms deepfake (Feb 2025)
Simone Simms, owner of an art gallery in Nottingham, was scammed out of £30,000 after falling victim to a deepfake of Pierce Brosnan. The scammers used AI to create convincing images and voice notes of Brosnan to…
- Incident date
- Feb 2025
- Target
- Simone Simms
Updated May 6, 2026 · 1 min read
Simone Simms, owner of an art gallery in Nottingham, was scammed out of £30,000 after falling victim to a deepfake of Pierce Brosnan. The scammers used AI to create convincing images and voice notes of Brosnan to arrange a fake exhibition, leading Simms to sell £20,000 in tickets before the scam was revealed. The deepfake was used in video calls and Telegram messages.