Starmer backs Labour MP Jess Asato suing Elon Musk's xAI over deepfakes of her in a bikini
Labour MP Jess Asato is suing Elon Musk's xAI after the Grok platform was used to generate and share explicit deepfake imagery depicting her
- Incident date
- Feb 2025
- Target
- Jess Asato
In February 2025, Labour MP Jess Asato initiated legal action against Elon Musk's xAI regarding the generation and distribution of non-consensual deepfake content on the platform. The Prime Minister, Keir Starmer, has publicly expressed his support for the MP as she pursues these legal proceedings.
What happened
The lawsuit centers on the use of xAI’s artificial intelligence tool, Grok, to create and disseminate malicious content targeting the Member of Parliament. According to the claims, users utilized the platform to generate fake images depicting Asato in a bikini. Furthermore, the allegations include the creation and sharing of a video that depicted the MP being chloroformed and prepared for a sexual assault. The legal action highlights significant concerns regarding the safety guardrails of AI image generation tools and the responsibilities of platform owners in preventing the creation of non-consensual sexualized imagery.