‘Are we deadass?’ fans react to official AI-generated…

On July 31, 2026, the developer Shift Up released an AI-generated music video titled “Wanna be in Love” to their official YouTube channel, sparking immediate apprehension among fans. The video features the new protagonist of the upcoming game Stellar Blade: Blood Rain performing as a K-Pop star within an environment modeled after the game's setting.

What happened

The music video explicitly includes a YouTube AI disclaimer stating that the sounds and visuals were either altered or fully generated. The content depicts the protagonist, Evie, singing and dancing, interspersed with AI-generated “behind-the-scenes” footage showing a fake production crew wearing Shift Up-branded apparel. Additionally, the video features a keychain labeled “K-Pop Demon Hunters” that displays a character named Derpy the Tiger, a reference unrelated to the Stellar Blade franchise or the developer.

Public reaction was predominantly critical, with viewers expressing disbelief and frustration in the comments section. Fans questioned the decision to utilize AI-generated content on an official channel, with some characterizing the output as “AI slop.” International feedback from Japanese and Korean audiences echoed these sentiments, criticizing the move as inappropriate for an official company account. While a small segment of the community found the video humorous or positive, many fans expressed concerns that the production quality might negatively influence their perception of the upcoming game, which was previously announced at the 2026 Summer Game Fest.