Deepfake case study · Multi-modal
Prof David Taylor-Robinson, Duncan Selbie, Prof Tim Spector, Dr Michael Mosley, and other…
AI-generated deepfake videos of doctors are being used on social media platforms like TikTok, X, Facebook, and YouTube to promote supplements, specifically for Wellness Nest. Real footage of health experts is…
- Incident date
- Dec 2025
- Target
- Prof David Taylor-Robinson, Duncan Selbie, Prof Tim Spector, Dr Michael Mosley, and other doctors
Updated May 6, 2026 · 1 min read
AI-generated deepfake videos of doctors are being used on social media platforms like TikTok, X, Facebook, and YouTube to promote supplements, specifically for Wellness Nest. Real footage of health experts is manipulated to falsely show them endorsing products, including claims about menopause and conditions like 'thermometer leg'. Full Fact uncovered hundreds of these videos featuring impersonated doctors and influencers. Some doctors found doctored videos of themselves recommending products with unproven benefits.