Opposition Leader and One Nation Leader deepfake video

The Victorian Labor party released an AI-generated deepfake video that targeted the Opposition Leader and the One Nation Leader, sparking significant backlash and calls for legislative reform. This incident has prompted the Victorian Greens to demand a formal ban on the use of deceptive AI-generated content in political campaigns.

What happened

The Victorian Labor party utilized AI technology to create a deepfake attack video featuring the Opposition Leader and the One Nation Leader. In response to the release, the Victorian Greens characterized the content as "AI slop" and a dangerous escalation in political campaign tactics. Victorian Greens Leader Ellen Sandell argued that such deceptive practices undermine public trust in politicians and increase the risk of political violence by muddying the distinction between reality and fabrication.

Following the incident, the Greens have advocated for the implementation of truth in political advertising laws and a total ban on the use of AI-generated deepfakes by political parties, suggesting that violators should face strong penalties. They have also called for all political parties to sign a Memorandum of Understanding that commits to rejecting misinformation, intimidation, and deceptive AI content. The Greens highlighted that other jurisdictions, such as South Australia and New South Wales, have already moved to introduce restrictions or bans on misleading political advertising and deceptive AI-generated election material.