Burger King deepfake video — Nov 2026

In November, a viral video circulated across social media platforms including X, Reddit, Facebook, and LinkedIn, purportedly showing an AI-powered job interview for a position at Burger King. The clip featured a virtual interviewer named Karen interacting with an applicant who provided absurd responses, such as wearing a shoe on his head and requesting a salary of $725,000. The video sparked significant public discourse, with some users expressing outrage over the perceived dehumanization of the hiring process and the mention of a $4 hourly wage.

What happened

The video was created by content creator Nick Reid, who regularly produces humorous AI-themed skits. The footage was not an authentic record of a Burger King recruitment process. Burger King officially addressed the incident, stating, "We are aware of this video and we want to be clear: we believe it's fake, and we do not use, nor are we aware of any Franchisee across the U.S. or Canada using a tool like this."

While the company confirmed the specific video was a fabrication, it noted that some franchisees have utilized AI tools for administrative tasks, such as candidate screening and interview scheduling, through third-party recruitment companies like AMS and Emi. However, these tools do not involve AI avatars conducting live, conversational interviews. Furthermore, the $4 hourly wage cited in the video is inconsistent with U.S. labor standards, as the federal minimum wage is $7.25 per hour. The video was ultimately identified as a comedy skit, and the creator later reached out to Burger King on social media to suggest a collaboration.