U.S. Social Media Giants Profiting From Deepfake Carney Investment Scams
Deepfake videos featuring prominent Canadians are being used in social media investment scams, raising concerns about AI's potential for misuse and the responsibility of social media platforms.
- Incident date
- Sep 2025
- Target
- Mark Carney
A concerning deepfake incident came to light in September 2025, involving the use of AI-generated videos to promote investment scams on social media. The deepfakes featured high-profile Canadians, including Mark Carney.
What happened
The deepfake videos were disseminated across social media platforms. These videos falsely portrayed Carney endorsing investment opportunities. The platforms profited from hosting and promoting these scam ads, raising concerns about the ethical responsibilities of social media giants in policing deepfake content and protecting users from financial exploitation.