Holly Rowe deepfake video — Sep 2024

Texas Longhorns quarterback Arch Manning issued a public apology following backlash over his comments regarding a viral AI-generated video. The incident occurred after Manning laughed about a manipulated clip during a press conference held on September 14, 2024.

What happened

The controversy centered on a fan-edited AI video featuring Texas head coach Steve Sarkisian and reporter Holly Rowe. The original footage, captured on September 12, showed Sarkisian concluding a post-game interview with Rowe by walking away after offering a brief comment. The AI-altered version depicted the coach physically slapping the reporter, causing her to fall to the ground.

During a press conference, Manning was asked about viral social media content related to his team’s recent win. He identified the AI video of the incident as something he had seen, describing it as "hilarious." Following immediate public criticism, Manning utilized his Instagram story on September 15 to issue a formal apology. He acknowledged that his comments were insensitive and hurtful, stating that there was nothing humorous about the depiction of violence. Manning specifically apologized to Holly Rowe, expressing his respect for her and thanking her for her grace. Rowe subsequently reposted the apology on her own social media, confirming that she had accepted the apology following a private conversation between the two parties.