Deepfake case study · Video
Dr. Joel Bervell deepfake (Aug 2025)
Deepfake videos impersonating real doctors, including Dr. Joel Bervell, are being used to promote false medical advice and treatments on social media platforms like TikTok, Instagram, Facebook, and YouTube. The…
- Incident date
- Aug 2025
- Target
- Dr. Joel Bervell
Updated May 6, 2026 · 1 min read
Deepfake videos impersonating real doctors, including Dr. Joel Bervell, are being used to promote false medical advice and treatments on social media platforms like TikTok, Instagram, Facebook, and YouTube. The videos feature fictitious doctors giving advice or selling products, primarily related to beauty, wellness, and weight loss. One video claimed a product was '96% more effective than Ozempic.' Cybersecurity company ESET spotted over 20 accounts on TikTok and Instagram using AI-generated doctors to promote products.