Deepfake case study · Video
Consumers of health products on TikTok and Instagram deepfake (Apr 2025)
AI-generated avatars impersonate health professionals to promote supplements and wellness products on TikTok and Instagram. These videos present sales pitches as medical advice, leading to potentially risky…
- Incident date
- Apr 2025
- Target
- Consumers of health products on TikTok and Instagram
Updated May 6, 2026 · 1 min read
AI-generated avatars impersonate health professionals to promote supplements and wellness products on TikTok and Instagram. These videos present sales pitches as medical advice, leading to potentially risky purchases. Some videos touted a "natural extract" as an alternative to Ozempic, directing viewers to an Amazon page. Others promoted unapproved drugs or fake cures for serious illnesses, sometimes impersonating real doctors. Researchers found over 20 TikTok and Instagram accounts using deepfake doctors.