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Deepfake case study · Video

Cadbury India and a famous Indian movie actor deepfake (Jul 2025)

In 2021, Cadbury India created a deep fake video of a famous Indian movie actor to wish everyone Happy Diwali. They worked with rephrase.ai, which specializes in commercials with lifelike details and studio quality…

Incident date
Jul 2025
Target
Cadbury India and a famous Indian movie actor
Updated May 6, 2026 · 1 min read

In 2021, Cadbury India created a deep fake video of a famous Indian movie actor to wish everyone Happy Diwali. They worked with rephrase.ai, which specializes in commercials with lifelike details and studio quality narration using AI techniques and synthetic voices. The ad’s target audience can create their own personalized ads using AI. Cadbury claims the actor is digitally re-created to announce the name of a local business/brand.

Sources