YouTube Opens Up AI Deepfake Detection Tool to All of Hollywood (Exclusive) - The Hollywood Reporter

YouTube has developed a deepfake detection tool and is opening it up to Hollywood. The tool allows actors, athletes, creators, and musicians to identify and request removal of deepfakes on the platform.

What happened

YouTube's deepfake detection tool allows celebrities to upload their likeness into the system. The system then scans YouTube and flags potential replicas for the celebrity's team to review. The celebrity's team can then choose to leave the content or request removal. YouTube began testing the tool nearly a year and a half ago, then expanded it a few months later to some of the most prominent creators on its platform, and earlier this year to selected politicians and public officials. In February, a widely circulated, AI-generated video of Brad Pitt fighting Tom Cruise was made using Seedance 2.0.