Deepfake Video Has Ferrari's CEO And Jony Ive Saying What They Really Think About The Luce -…
An AI parody video surfaced featuring deepfake depictions of Ferrari CEO Benedetto Vigna and Jony Ive, satirizing the design and business practices surrounding the new Ferrari Luce.
- Incident date
- May 2026
- Target
- Benedetto Vigna and Jony Ive
A deepfake video emerged online satirizing the Ferrari Luce, an electric four-door model that has faced criticism for its design. The video uses AI to depict Ferrari CEO Benedetto Vigna and designer Jony Ive commenting on the vehicle.
What happened
The AI-generated video features Vigna and Ive making humorous and critical statements about the Luce. In the video, Ive jokes about the Luce being a repurposed Apple car design. The video also satirizes the car's high price tag and potential purchase requirements. The parody video gained traction online amid broader criticism of the Luce's design, which some have compared negatively to other vehicles. Former Ferrari boss Luca di Montezemolo has publicly criticized the Luce, and the design has also drawn commentary from public figures.