'Diarrhea from a butt': Kojima fans fume over AI Prada video - Polygon.com
Hideo Kojima faces fan backlash after appearing in a Prada promotional video utilizing generative AI, sparking debate over AI's role in creative mediums.
- Incident date
- May 2026
- Target
- Hideo Kojima
A promotional video featuring Hideo Kojima for Prada Mode sparked controversy among fans due to its use of generative AI. The 90-second teaser, promoting a pop-up nightclub, shows Kojima and filmmaker Nicholas Winding Refn as space travelers.
What happened
The video, created in collaboration with Prada, was described as an artistic experiment exploring new creative possibilities through AI technology. Fans expressed disappointment on social media, criticizing the use of AI by revered creators. The video features Kojima and Refn in silver suits piloting a saucer, followed by surreal scenes involving a spacecraft crash and telekinetic powers. The activation was scheduled at the Chelsea Hotel. The backlash highlights concerns about the use of AI in creative projects, with some fans lamenting the involvement of respected artists like Kojima.