Berkshire Hathaway Just Used a Warren Buffett Deepfake to Warn About AI - money.com
Berkshire Hathaway used a Warren Buffett deepfake at its annual shareholder meeting to demonstrate the cybersecurity risks posed by artificial intelligence.
- Incident date
- May 2024
- Target
- Warren Buffett
At Berkshire Hathaway's annual shareholder meeting, a deepfake of Warren Buffett was presented to illustrate the cybersecurity risks of AI. The deepfake mimicked Buffett's voice and mannerisms, highlighting the potential for AI to be used in scams and impersonations.
What happened
The deepfake was created using publicly available information and required no input from Buffett himself. It was used to demonstrate how easily AI can replicate a person's likeness and voice. The demonstration underscored concerns about AI-facilitated scams and the increasing sophistication of deepfakes, with executives emphasizing the need to protect Berkshire Hathaway from AI-augmented cybersecurity breaches. Buffett himself has previously expressed concerns about the potential for deepfakes to deceive people, even astute observers, into falling victim to scams.