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ElevenLabs revives Stan Lee with AI voice and visuals for new projects - Crypto Briefing

ElevenLabs partnered with Stan Lee Universe to license the voice and likeness of Stan Lee for AI-generated content, including commercial voice licensing and audiobook narration.

Incident date
May 2024
Target
Stan Lee
Updated May 29, 2026 · 1 min read

ElevenLabs, an AI audio company, has partnered with Stan Lee Universe to license Stan Lee's voice and likeness for AI-generated content. Lee died in November 2018, but his voice will narrate Treasure Island nearly eight years later. The deal includes commercial voice licensing, audiobook narration, visual templates, and music filters.

What happened

Lee’s voice, cloned from historical professional recordings, will be available through ElevenLabs’ Iconic Marketplace for commercial licensing. It will also appear in the Eleven Reader app, narrating literature as part of a new "Stan Lee Book of the Month Club," starting with Robert Louis Stevenson’s Treasure Island. On the visual side, Lee’s likeness will be integrated into visual templates within the ElevenLabs ecosystem. Two Stan Lee-inspired music filters are also coming to ElevenCreative Music, the company’s music generation tool. Both commercial and personal uses of Lee’s voice and likeness will require approval from Stan Lee Universe.

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