Deepfake case study · Multi-modal
Sony Music artists AI media incident — Mar 2025
Over 75,000 AI-generated deepfakes of Sony Music artists were taken down.
- Incident date
- Mar 10, 2025
- Target
- Sony Music artists
Updated May 6, 2026 · 1 min read
Over 75,000 AI-generated deepfakes of Sony Music artists were taken down. Sony Music reported direct commercial harm and opposes the UK government's proposed 'opt-out' system for AI training data.