Deepfake case study · Image
Readers of Belgian editions of Elle, Marie Claire and Psychologies deepfake (Jun 2025)
Belgian editions of Elle, Marie Claire and Psychologies used AI to generate fake journalists with AI-generated photos and profiles to write articles. In the case of Psychologies, the AI journalist presented itself as…
- Incident date
- Jun 2025
- Target
- Readers of Belgian editions of Elle, Marie Claire and Psychologies
Updated May 6, 2026 · 1 min read
Belgian editions of Elle, Marie Claire and Psychologies used AI to generate fake journalists with AI-generated photos and profiles to write articles. In the case of Psychologies, the AI journalist presented itself as an experienced psychologist providing advice, raising ethical concerns.