Paris Hilton's 11:11 Media Is Debuting a Deepfake…

Paris Hilton's media company, 11:11 Media, has released a documentary film called Searching for Mr. Deepfakes on TikTok. The film addresses the issue of non-consensual deepfakes and Hilton's advocacy for legislation against them.

What happened

The documentary, created by Laurie Segall and Mostly Human Media, follows a three-year investigation into the operator of a deepfake platform. Hilton has lobbied for state and federal legislation, including the DEFIANCE Act, to give victims of deepfake exploitation legal recourse. The release of the documentary also reflects Hilton's strategy of using platforms as distribution infrastructure, aligning with her past projects where she leverages her audience for marketing and advocacy.