One Nation deepfake video — Oct 2026

In October 2026, the One Nation party released an AI-generated video as part of its campaign in Victoria, sparking a significant political debate regarding the use of synthetic media in elections. The incident has prompted immediate calls for legislative action to ban the use of deepfakes during political campaigns.

What happened

The controversy centers on a campaign video produced using artificial intelligence, which was distributed by the One Nation party during their Victorian campaign efforts. While the specific content of the video was not detailed, its release served as a catalyst for broader concerns about the integrity of political discourse and the potential for synthetic media to mislead voters. Following the video's publication, there has been a renewed push from various stakeholders to implement formal bans on election-related deepfakes. The incident highlights the growing tension between political campaigning strategies and the regulatory challenges posed by rapidly advancing generative AI technologies.