Nissan AI image incident — Oct 2026
Nissan released promotional images for its Sentra Spec V concept car containing AI-generated artifacts and inaccuracies attributed to an external creative.
- Reported date
- Oct 28, 2026
- Target
- Nissan
The exact incident date was not established. This entry is dated by its source report.
What happened
In October 2026, Nissan released a series of promotional images for its Sentra Spec V concept car ahead of the SEMA show. Observers quickly identified numerous visual anomalies within the press photos, including mutated text on the front emblem, inconsistent C-pillar treatments, incorrectly rendered lug nuts, and illegible safety labels on the interior harnesses. Additionally, the tires displayed a tread pattern inconsistent with the specified Yokohama Advan AD09 model, and the brake fluid reservoir cap appeared to contain AI-generated artifacts.
Following public scrutiny, Nissan confirmed that while the Sentra Spec V is a physical, real-world vehicle, the promotional images had been altered during post-production. The company stated that an external creative partner utilized AI-assisted editing tools to refine the image backgrounds, which inadvertently introduced inaccuracies to the vehicle details. Nissan acknowledged the error, noting that the affected assets were being replaced with corrected imagery, and expressed regret for any confusion caused by the edited photos.