Deepfake case study · Image
Mel deepfake (Mar 2026)
A model on TikTok named Mel discovered a fashion brand created an AI-generated ad that closely resembled her face, outfit, and past photos without her consent or payment. The AI-generated ad mirrored specific…
- Incident date
- Mar 2026
- Target
- Mel
Updated May 6, 2026 · 1 min read
A model on TikTok named Mel discovered a fashion brand created an AI-generated ad that closely resembled her face, outfit, and past photos without her consent or payment. The AI-generated ad mirrored specific features, leading to social media reactions questioning consent and legality.