Loryn Brantz AI media incident — May 2026
Artist Loryn Brantz, creator of 'Good Advice Cupcake,' publicly criticized BuzzFeed's partnership with Amazon to create an AI-driven animated series based on.
- Incident date
- May 2026
- Target
- Loryn Brantz/The Good Advice Cupcake
The creator of 'Good Advice Cupcake' publicly condemned BuzzFeed's decision to partner with Amazon on an AI-created animated series featuring her character. Loryn Brantz, the artist behind Cuppy, voiced her strong disapproval, accusing BuzzFeed of exploiting her creation.
What happened
Brantz expressed feeling betrayed, stating BuzzFeed had assured her of involvement in any future Cuppy projects. She revealed that she had pleaded with BuzzFeed CEO Jonah Peretti not to pursue the AI project. Amazon announced three projects using their GenAI Creators Fund, including 'Cupcake & Friends' from Buzzfeed Studios, which utilizes Amazon's Project Nara platform with AI tools. Peretti responded that BuzzFeed wished Brantz could have been involved, but she was categorically opposed to any AI involvement.