Australian Muslim influencer Lily Jay faces scrutiny…

In July 2026, an investigation by ABC News Verify raised serious concerns regarding the humanitarian claims made by Australian influencer Lily Jay. The investigation suggests that Jay’s online charity foundation may be utilizing AI-generated imagery and manipulated videos to solicit donations for projects that lack independent evidence of existence.

What happened

The investigation centered on several high-profile claims, most notably the existence of an orphanage in Uganda and a bakery in Gaza. ABC News Verify reported that the orphanage, referred to as Ada Nur, was not registered with the Ugandan government, and local aid workers had no knowledge of the foundation’s presence in Gaza. Researchers also identified a video announcing the orphanage that featured an AI-generated woman instead of Lily Jay, alongside AI-produced imagery of children and distorted text on banners.

Further analysis revealed that the foundation’s content frequently mixed real footage with AI-generated scenes, and digital branding was allegedly superimposed onto vehicles and aid imagery. Additionally, investigators could not find independent verification for a humanitarian award Jay claimed to have received, noting that mentions of the accolade were limited to material linked to her own network. The foundation has not responded to inquiries regarding these findings, leaving significant questions about the authenticity of the humanitarian work presented to donors.