Deepfake case study · Multi-modal
LeBron James deepfake (Jul 2025)
LeBron James' lawyers issued cease-and-desist letters to creators producing deepfake videos of James, including content that depicts him as pregnant or in graphic, disturbing scenarios. Instagram removed several…
- Incident date
- Jul 2025
- Target
- LeBron James
Updated May 6, 2026 · 1 min read
LeBron James' lawyers issued cease-and-desist letters to creators producing deepfake videos of James, including content that depicts him as pregnant or in graphic, disturbing scenarios. Instagram removed several accounts that posted the offensive content. The deepfakes included videos of James in a sexual assault scenario, as a homeless person, and pregnant.