Latto Hops on Viral Seafood Boil Trend With AI-Generated Crab Leg Photo - Complex

Rapper Latto recently engaged with a viral social media trend by posting AI-generated imagery that references both her latest music and popular internet memes. The artist shared the content on Instagram to align with a trend involving crab legs superimposed over the user's body.

What happened

On June 9, 2024, Latto posted two photos on Instagram as part of a trend where users share AI-generated images of themselves featuring crab legs, often paired with captions about preparing to "get cracked." The first photo depicted Latto with crab legs, while the second showed her appearing to be wrapped inside a seafood boil bag.

These images served as a thematic tie-in to her recent album, Big Mama, specifically referencing the track "Hostage." In the song, which features her boyfriend 21 Savage, Latto raps a suggestive line comparing herself to crab legs, stating, "He wanna crack these legs open like I need butter and cajun." This social media activity occurred shortly after Latto addressed public discourse surrounding the first-week sales projections of Big Mama on X. She dismissed concerns regarding sales figures, emphasizing that her music has longevity beyond its initial release week.