Deepfake case study · Video
Kathy Hilton says she fell for AI-generated ‘Jell-O diet’ scam | ChicagoNOW - FOX 32 Chicago
Kathy Hilton fell victim to an AI-generated scam promoting a 'Jell-O diet' through fake celebrity endorsements, highlighting the increasing sophistication of AI-driven misinformation.
- Incident date
- May 2026
- Target
- Kathy Hilton
Updated May 6, 2026 · 1 min read
In early May 2026, Kathy Hilton revealed that she had fallen for a scam involving AI-generated celebrity endorsements. The scam promoted a 'Jell-O diet' using videos that appeared to feature celebrities, but were in fact created using artificial intelligence.
What happened
Hilton tried the diet after seeing the fake endorsements, only to later discover that the videos were AI-generated and not authentic. The incident underscores the growing problem of AI-driven misinformation and the potential for consumers to be misled by increasingly realistic fake content.