Deepfake case study · Multi-modal
Jeremy Clarkson, James May, Richard Hammond deepfake (Nov 2025)
Jeremy Clarkson is trademarking his face to combat deepfake scams. AI is being used to replicate his image and voice in ads promoting bogus products like bitcoin and mortgage loans. Ads appeared on X featuring Jeremy…
- Incident date
- Nov 2025
- Target
- Jeremy Clarkson, James May, Richard Hammond
Updated May 6, 2026 · 1 min read
Jeremy Clarkson is trademarking his face to combat deepfake scams. AI is being used to replicate his image and voice in ads promoting bogus products like bitcoin and mortgage loans. Ads appeared on X featuring Jeremy and his former The Grand Tour co-hosts James May and Richard Hammond, with all three appearing to promote crypto currency.