Model Sues Fashion Brand After it AI-Generated Pictures of Her - PetaPixel
Fashion model Francheska Pujols sued Rainbow Shops for allegedly using AI to generate unauthorized and damaging images of her, though the suit was later withdrawn.
- Incident date
- May 2024
- Target
- Francheska Pujols
A lawsuit filed in May 2024 highlights the impact of AI on the fashion industry. Model Francheska Pujols accused Rainbow Shops of using AI to create images of her without permission, after photographing her in their clothing.
What happened
Pujols alleges that after photographing her in Rainbow Shops clothing against a plain background, the brand used AI to generate entirely new images. She claims some of these AI-generated images are "crude" and harm her reputation, including suggestive images she did not approve. Pujols states that Rainbow Shops continued to use her likeness in AI images even after their contract expired, ignoring a cease and desist letter. She argues that the unauthorized use of her images not only deprives her of payment but also tarnishes her professional image. Rainbow Shops denied any wrongdoing. Pujols later withdrew the lawsuit, with both parties seeking to resolve the matter privately.