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Deepfake case study · Video

Faker deepfake video — Oct 2026

Rapper Northfacegawd removed a music video after using an unauthorized AI-generated likeness of professional gamer Faker which sparked public controversy

Incident date
Oct 7, 2026
Source report date
Oct 7, 2026
Target
Faker (Lee Sang-hyeok)
Updated Oct 8, 2026 · 1 min read

Rapper Northfacegawd, real name Han Sang-hoon, issued a public apology after using an AI-generated composite of professional gamer Faker (Lee Sang-hyeok) in a music video. The unauthorized use of the athlete's likeness led to significant backlash, prompting the artist to remove the content from public view.

What happened

On October 7, 2026, Northfacegawd addressed the controversy via social media following the release of his song titled "Faker." The music video featured an AI-generated likeness of the pro gamer at its conclusion. Upon realizing the discomfort and confusion the inclusion caused, the rapper deleted the video immediately.

In his statement, Northfacegawd clarified that the incident was not motivated by financial gain or malicious intent, attributing the decision entirely to his own ignorance regarding the use of a celebrity's likeness. He expressed sincere apologies to Faker and the fans of SKT T1, acknowledging that the unauthorized use of the player's face caused unnecessary distress. The rapper concluded his statement by promising to exercise greater caution in his future creative projects to prevent similar occurrences. Despite the controversy, some followers responded to his apology with messages of support.

Sources