Elliot Choy deepfake video — Sep 2026

Content creator Elliot Choy recently accused the prediction platform Kalshi of misappropriating his intellectual property by using an AI-generated advertisement that replicated one of his videos. The ad, which mirrored the setting of Choy moving into his New York apartment, featured a white man in place of Choy, sparking significant backlash regarding the ethical use of generative AI in marketing.

What happened

Choy identified the unauthorized use of his content by posting side-by-side stills comparing his original video to the Kalshi advertisement. The similarities between the two were clear, including the background featuring his computer and books. A spokesperson for Kalshi stated that the advertisement was approximately four months old and had been produced by an external agency. The company claimed it no longer utilizes AI-generated content that depicts people and is currently reviewing its relationship with the unnamed agency.

This incident follows a similar accusation from another creator, Pushpek Sidhu, who reported that a video of his was replicated by an AI-generated ad for Kalshi. Sidhu noted that the ad mimicked his script and gestures, again replacing him with a white man. Industry experts suggest that such ads are often created using video-to-video models that allow companies to swap faces from existing social media content. While some companies license creator likenesses for AI campaigns, the practice of repurposing content without consent or compensation has been widely condemned by marketing professionals as unethical.