Deepfake case study · Video
Elis Regina (deceased) deepfake (Jun 2025)
Volkswagen used generative AI to create a deepfake version of the late Brazilian singer Elis Regina for an advertisement, stirring controversy around matters of consent.
- Incident date
- Jun 2025
- Target
- Elis Regina (deceased)
Updated May 6, 2026 · 1 min read
Volkswagen used generative AI to create a deepfake version of the late Brazilian singer Elis Regina for an advertisement, stirring controversy around matters of consent.