Deepfake case study · Multi-modal
Drauzio Varella deepfake (Feb 2026)
Meta sued B&B Suplementos e Cosmeticos, Brites Academia de Treinamento, and individuals in Brazil for using deepfakes of physician Drauzio Varella to advertise healthcare products without approval. Meta also sued…
- Incident date
- Feb 2026
- Target
- Drauzio Varella
Updated May 6, 2026 · 1 min read
Meta sued B&B Suplementos e Cosmeticos, Brites Academia de Treinamento, and individuals in Brazil for using deepfakes of physician Drauzio Varella to advertise healthcare products without approval. Meta also sued Shenzhen Yunzheng Technology for using celebrity-bait ads to target people in the US and Japan, and Ly Van Lam for fraudulent advertisements.