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Deepfake case study · Video

Brad Pitt deepfake (Mar 2026)

A viral AI-generated video of Brad Pitt fighting Tom Cruise prompted concerns that copyrighted works were used in training ByteDance's Seedance 2.0 model. This led to cease-and-desist letters from Disney and…

Incident date
Mar 2026
Target
Brad Pitt
Updated May 6, 2026 · 1 min read

A viral AI-generated video of Brad Pitt fighting Tom Cruise prompted concerns that copyrighted works were used in training ByteDance's Seedance 2.0 model. This led to cease-and-desist letters from Disney and Paramount Skydance and the suspension of the global rollout of the AI video generator.

Sources