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Viral Brad Pitt sighting in Seoul turns out to be AI-generated - The Korea Times

Viral photos appearing to show Brad Pitt in Seoul's Bukchon Hanok Village were revealed to be AI-generated, sparking discussion about realistic fake images.

Incident date
May 2024
Target
Brad Pitt
Updated May 13, 2026 · 1 min read

A set of viral photos appearing to show Brad Pitt visiting Seoul's Bukchon Hanok Village were revealed to be AI-generated images. The incident sparked discussion in South Korea about increasingly realistic AI-generated content.

What happened

On May 11, 2024, actor Jung Yoon-min admitted that the viral photos, which showed Pitt in Bukchon Hanok Village, were created using AI. Jung had originally uploaded the images on May 9 with a caption suggesting he had met Pitt in the alleyways of Bukchon. The photos gained widespread attention for their realism, fooling many viewers. Jung stated that his intention was to raise awareness about the rapid advancement of AI image technology and the potential for deception, noting that he was surprised that news articles were published about it.

Sources